Amazon Advertising PPC Service

Eforce Ventures Limited

Amazon Advertising Management Services: Maximize Sales and Brand Visibility

Amazon PPC is crucial to the success of any profitable product. When managed effectively, it allows you to dominate your niche. But poor management can hurt your brand’s future.

At Eforce Ventures, we specialize in Amazon PPC management for hundreds of brands across various marketplaces, ensuring optimal ACoS and TACoS. Our data-driven approach helps reduce ad spend while driving conversions and boosting profitability.

Need help with Amazon advertising? Is your Amazon PPC strategy cutting into profits? Looking to capture a larger market share with perfectly planned, high-converting Amazon Ads? Let us handle your Amazon PPC campaigns to maximize your ROI and help your business grow.

What's Included in Our Amazon Advertising Management Services

Our Amazon PPC services are customized to meet the specific needs of each brand, as every business requires a unique strategy for success. However, we generally structure our PPC management approach into three distinct stages to ensure comprehensive and effective results.

Each stage is designed to maximize the potential of your Amazon advertising efforts, from initial setup and optimization to ongoing performance monitoring and scaling. This structured approach allows us to adapt to your brand’s individual goals and market dynamics, ensuring that your PPC campaigns not only increase visibility but also drive profitable growth over time.

01

Strategy Planning

Goal Setting:
The first step we take when onboarding a new client is understanding their business goals and defining clear objectives. How aggressive do they want to be in terms of growth? We ask for a target sales number they have in mind, which they aim to achieve within a specific time frame. After evaluating these targets, we provide a detailed forecast that outlines how much ad spend is required to meet these sales goals and the timeline for achieving them. This data-driven approach ensures your advertising strategy is both realistic and effective.

Listing Quality Check:
The quality of a product listing directly impacts the performance of Amazon ads. That’s why we conduct a thorough listing audit before launching any campaigns. We analyze critical elements like the product title, bullet points, images, Enhanced Brand Content (A+), backend keywords, and other attributes that can affect visibility and conversions. By optimizing these aspects, we improve the likelihood of your ads driving higher sales and reaching your target audience more effectively.

Keyword & Bid Research:
Even if you’ve already done keyword research for your product, we conduct an in-depth keyword analysis specifically focused on Amazon Advertising. Our goal is to identify high-converting keywords, assess search volume, and determine optimal bidding strategies for different ad placements. We then develop a comprehensive plan that includes targeting specific keywords during initial ad testing, followed by more refined keyword targeting as we gather data. This ensures your ads are always shown in the most relevant spaces, driving higher ROI.

Competitor Research:
Successful Amazon advertising is all about placing your products in the right spots at the right cost. This is why competitor analysis is a crucial part of our strategy. We closely observe your top competitors to understand their ad investment strategies, keyword targeting, and ad placement tactics. By leveraging these insights, we can develop a strategy that positions your products competitively, taking advantage of ad placements that boost visibility while optimizing your ad spend.

02

Ad SETUP

AI Tools and Reporting Calibration:
At Eforce Ventures, we leverage cutting-edge AI tools and advanced reporting tools to effectively manage and analyze your Amazon advertising campaigns. Once we’ve finalized the initial strategy, we integrate these tools with your seller account, ensuring everything functions smoothly. Rest assured, we won’t disrupt your existing software stack—our tools seamlessly complement the systems you’re already using. By automating data analysis and ad performance tracking, we ensure your campaigns are always optimized for maximum impact.

Ad Creative Development:
At this stage, we handle the creation of all necessary ad creatives. While we often repurpose existing images or video content you’ve already produced, we may recommend upgrading your visuals for improved performance. High-quality content is crucial for successful Amazon ads, so we may suggest investing in new, optimized assets. Whether you supply the content or take advantage of our content production services, we’ll ensure the creatives align perfectly with your brand and advertising strategy to capture attention and drive conversions.

Launch of All Planned Ad Types:
Once planning and preparation are complete, we move forward with launching your Amazon ad campaigns. We deploy a wide range of Amazon ad types, including Sponsored Products, Sponsored Display, and Sponsored Brand ads. These initial ads serve as test campaigns, helping us gather data and fine-tune the strategy. After successful testing, we refine and convert these ads into long-term growth campaigns, ensuring sustained performance and scalability.

03

GROWTH OPTIMIZATION

Deep Campaign Optimization: This is where the real Amazon PPC strategy kicks in. We meticulously optimize each campaign, monitoring performance to identify what’s driving sales and what isn’t. Our goal is to allocate budget and resources to the top-performing campaigns, while refining those that need improvement. This involves bid optimization, budget adjustments, placement optimization, negative keyword targeting, and dayparting, ensuring every dollar spent is maximized for the best return.

Boosting Organic Ranking: A critical objective during the growth phase is improving a product’s organic ranking. We leverage Amazon PPC to boost your product’s visibility organically, reducing long-term reliance on paid advertising. Our strategy evolves as we track the product’s ranking across key, relevant keywords, allowing us to adjust and fine-tune ad spend in alignment with organic performance.

Capturing Market Share: True growth is achieved when we begin focusing on increasing your market share and dominating your niche. After hitting key milestones with PPC, we shift towards capturing as much market share as possible, all while maintaining profitability. This approach ensures your brand grows steadily and remains competitive within your industry.

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GET HELP WITH PPC

Don’t struggle with Amazon PPC alone. Let our experts help you achieve better results. We’ll reduce your PPC costs while driving more sales, so you can focus on growing your business.
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Amazon PPC Keyword Research Strategy

Keyword research for product listings differs from keyword research for Amazon Advertising. Discover the additional factors we take into account when conducting Amazon PPC keyword research to drive optimal results.

Create a Master Keywords List: 

We utilize advanced tools to create a comprehensive list of relevant keywords and search terms for every product in our Amazon advertising campaigns. This keyword master list is regularly updated and expanded with new, high-performing keywords to ensure optimal results and drive continuous growth.

Divide the Keywords in different Tiers:

We categorize our extensive keyword list into top, middle, and bottom-tier keywords based on search volume and bid cost. This strategic segmentation allows us to target the most relevant keyword tier according to the client’s budget, maximizing the effectiveness of their Amazon PPC campaigns.

Create a Negative Keywords list:

Negative keywords are great to avoid ad spend wastage and also impression dilution and low ad CTR. We ad the direct negative keywords and also the different long tail variations of those keywords.   

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24/7 Amazon Ad Optimization

There’s no magic formula for success with Amazon Ads—the key is continuous optimization.

Optimization.
More optimization.
Even more optimization.

Our team of ad experts, combined with advanced AI-powered tools and strategies, optimizes every keyword bid, placement, and budget multiple times a day, 24/7/365. This relentless approach ensures maximum performance and growth for your Amazon advertising campaigns.

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Amazon Video Ads

Get unfair advantage over your competitors by running Amazon video ads.
More than 68% of sales on Amazon originate on a mobile device. In today’s short attention span user behavior how do you stop people from scrolling away from your product? The answer is Video Ads.
Since Amazon introduced video ads in their Sponsored Brand ad type; experienced marketers have been taking advantage of this ad type to set themselves apart from competiotrs. 
At Eforce Ventures we not only run video ads and hope for the best but we have a whole strategy on what kind of video will work well on ads and how we produce those videos without costing too much. 
Talk with our experts today and find out how your brand can benefit from video ads on Amazon

An Amazon PPC Agency Delivers Superior Results with Modern AI Tools

Artificial Intelligence (AI) has made significant strides in the past year, revolutionizing the way sellers approach ecommerce. At our agency, we embrace the power of cutting-edge AI tools to give sellers a competitive edge in the marketplace.

Our AI-driven solutions cover everything from in-depth keyword research and listing optimization to creative idea generation and efficient PPC bid and budget management. These tools streamline processes and provide data-backed insights that help drive sales and visibility.

However, AI alone won’t deliver great results unless used strategically. That’s where our team of experts steps in. We ensure that AI tools are guided in the right direction, tailoring strategies to your brand’s unique needs, and delivering measurable success.

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AI vs. Manual Ad Management: A Game-Changer for PPC Optimization:

With the rise of AI-powered PPC optimization tools, many tasks traditionally handled manually can now be automated. These tools were initially designed to streamline basic tasks, but thanks to advanced algorithms and machine learning, they have evolved far beyond the basics.

Today, AI tools excel in areas like daily bid and cost optimization, budget management, and large-scale keyword targeting and testing. Their ability to analyze competitors and drive relevant traffic enables them to deliver results that would be nearly impossible to achieve through manual management alone. To match this level of performance, you would need multiple dedicated PPC managers working around the clock.

However, these tools do have limitations and require proper oversight. To maximize their potential, you need someone skilled and knowledgeable to guide them effectively. The key to success in this competitive market is combining the advanced capabilities of AI with the expertise of a PPC manager. Together, they can help you stay ahead of the competition and fully capitalize on the benefits AI offers.

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Data Dive
This powerful tool excels at keyword research by focusing on identifying the most relevant keywords for your products. By leveraging Data Dive, you can significantly improve listing optimization and boost your organic rankings, driving better visibility and sales.

M19:

M19 is an excellent PPC tool designed for automated bidding and budgeting, specifically for Amazon PPC campaigns. It’s particularly effective if your goal is to minimize wasted ad spend.

Scale Insight:

Scale Insight is a powerful AI-based PPC automation tool that helps boost visibility and accelerate sales growth, all while keeping your ACoS and TACoS targets in check.

Quartile: Pioneering PPC Management for Scalable Growth

Quartile has revolutionized PPC management, leveraging advanced tools even before AI became mainstream. We use Quartile to drive rapid and massive PPC scaling for our clients.

Quartile: Pioneering PPC Management for Scalable Growt

Why Hiring an Agency for Amazon PPC is Better Than Hiring an Individual Expert

Companies vs. Brand Owners: In-House Amazon PPC Expert or Ecommerce Agency?

Many companies and brand owners weigh the decision between hiring an in-house Amazon PPC expert or partnering with an agency. While we believe hiring an agency is the better choice, it’s not just because we are one. There are several solid reasons to support this view. Let’s take a look at both options for comparison.

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  • Limited exposure to diverse brands
  • Prone to tunnel vision
  • Lacks the advantage of collective knowledge and expertise
  • Faces challenges in scaling due to limited work hours
  • Lacks access to a structured workflow
  • Doesn’t have access to enterprise-level tools
  • Cannot provide 24/7/365 operations
  • As an agency, we manage hundreds of seller accounts and brands, giving us deep experience with a wide range of challenges.
  • We follow established SOPs that push us to think creatively and continually strive for better results.
  • Our team benefits from years of shared group knowledge and expertise.
  • With a large team of PPC experts, we have the capacity to scale rapidly and efficiently.
  • Our workflow is highly structured and designed to prevent any gaps or inefficiencies.
  • We have access to cutting-edge tools available exclusively to enterprise-level users.
  • We provide 24/7/365 support, ensuring your Amazon PPC is always optimized.
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How Amazon PPC Boosts Sales and Improves Organic Ranking

 

The Role of Amazon SEO and PPC

Amazon SEO and PPC are essential partners in driving traffic and sales. While SEO helps improve organic rankings, PPC accelerates visibility, especially for new products. Unless you have a unique, established brand, you’ll need Amazon PPC to quickly gain traction and increase sales.

Reducing PPC Dependency Over Time

At the start of a product’s lifecycle, nearly 100% of sales come from PPC since your organic ranking is nonexistent. Over time, as your product gains visibility and ranks for relevant keywords, the percentage of sales coming from PPC will decrease, but it can still range from 30% to 95%, depending on the product stage.

PPC for Seasonal and Competitive Products

For seasonal products, PPC becomes vital during peak periods when competitors flood the market. Organic rankings may fluctuate, and PPC ensures you stay visible and competitive.

Optimizing Ad Spend for Mature Products

For established products, the goal should be to continuously optimize PPC, not eliminate it. Adjusting bids, exploring new keywords, and experimenting with strategies can help maintain rankings and drive growth. PPC remains a key tool for reaching new audiences and maintaining profitability.

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Amazon PPC Advertising Solutions for Large Enterprise-Level Sellers

Are you a large seller with Thousands of SKUs to in your catalog? Are you worried that you may not find a big enough team to manage your entire Amazon Advertising? Well at Eforce Ventures we have the solution for you

Dedicated PPC Team:

We work with large clients who have extensive product catalogs and high-volume PPC workloads. Our team is fully scalable to handle this demand. For our larger clients, we form a dedicated team of PPC experts, focused solely on managing their campaigns to ensure optimal performance and attention to detail.

Custom Tools and Processes:

Managing PPC for large accounts often requires more than standard tools and procedures. We develop customized tools and internal processes tailored specifically to the needs of enterprise-level sellers, ensuring we deliver the best results and maximize efficiency.

Tailored Reporting:

Large enterprises typically rely on their own internal reporting systems. To ensure seamless data flow, we create custom performance reports based on each client’s specific system requirements, making it easy for both teams to analyze and act on campaign data efficiently.

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Learn More About Advanced Amazon PPC Strategies
Amazon Advertising PPC Service: Frequently Asked Questions (FAQ)

Got questions about how our team can assist with managing your Amazon PPC? You might find the answers below. If not, feel free to email us at contact@eforceventures.com with your inquiries.

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