Finding low-competition yet profitable products to sell on Amazon can be challenging, but with the right strategies, it’s entirely achievable. Product research is crucial, and investing time and effort in it will help you discover high-demand, low-competition niches that maximize your chances of success.
In this guide, we’ll walk you through proven methods for finding low-competition products and niches, ensuring your Amazon business thrives in 2024.
1. Use AliExpress for Product Research
AliExpress is a well-known marketplace, and many Amazon sellers source products from it. Most items sold on Amazon come from Chinese suppliers, and AliExpress serves as a hub for identifying popular products. High demand on AliExpress often signals similar demand on Amazon.
How to Find Low Competition Products on AliExpress:
- Visit the AliExpress best collection page.
- Select your product category of interest and click on “Sort by Orders” to list items by the number of orders.
- Look for high-demand products with low competition by checking how many sellers offer similar products on Amazon.
Pro Tip: Pay attention to product reviews, explore trending products, and be cautious about new or unreliable sellers. Always double-check the competition on Amazon before finalizing your product choice.
2. Use an Amazon Niche Finder Tool
An effective way to streamline your product research is to use an Amazon niche finder tool like Zon Hack. These tools help identify high-demand, low-competition niches quickly. Zon Hack offers the following features:
- Product idea generation
- Competitor tracking
- Trending keyword analysis
- Product sorting and filtering
Using niche finder tools can save you time and ensure you’re targeting profitable products with minimal competition.
3. Explore Google Trends for Product Insights
Google Trends is a fantastic tool for spotting trending keywords in specific regions. Since Google is the largest search engine, the data is reliable for identifying emerging trends and popular products.
After identifying trending products, cross-check their competition on Amazon. A simple product search will show how many sellers are offering similar items. Fewer sellers indicate lower competition, making it easier for your product to stand out.
4. Check the Amazon Bestsellers Section
Amazon’s Bestsellers section is an excellent resource for discovering top-selling products across various categories. This list provides direct data from Amazon and is updated hourly, giving you the latest insights.
Beyond bestsellers, look into:
- Movers and Shakers: Products with rapidly increasing sales ranks.
- New Releases: Recently launched products.
- Most Wished For: Items frequently added to wish lists.
Be sure to examine reviews and assess the competition for each product to ensure you’re not entering an overly saturated market.
5. Leverage Pinterest for Product Trends
Pinterest acts as both a visual search engine and social media platform. Products with numerous “pins” are highly popular, giving you an idea of what’s trending. After identifying popular items, check their competition on Amazon to see if they’re oversaturated.
Using Pinterest as a search engine can reveal unique product ideas that are in high demand but not yet crowded on Amazon.
6. Utilize Amazon’s Search Feature
Amazon’s search bar itself can be a goldmine for product research. By typing in potential products, you can gauge competition levels based on how many listings appear.
Amazon’s autocomplete feature suggests popular long-tail keywords, which can help you identify trending products. If few results appear for a specific keyword, this could indicate low competition, signaling an opportunity.
7. Monitor Instagram Trends and Big Brands
Instagram is a visual platform where brands frequently promote new products and trends. By following popular brands and influencers in your niche, you can stay up-to-date on emerging trends.
When you spot a product gaining popularity, you can source it and list it on Amazon before the competition catches on. Riding the wave of a trend can be a profitable strategy for early adopters.
Final Thoughts on Finding Low Competition Products on Amazon
Product research takes time and effort, but with the right approach, you can find profitable, low-competition products to sell on Amazon. Use tools like AliExpress, Amazon niche finders, and Google Trends, and explore platforms like Pinterest and Instagram to stay ahead of the curve.
Remember, the key to success is not just in identifying the product but also in taking action. Start with one strategy, refine it, and move on to the next once you’ve mastered it. By following the tips outlined in this guide, you can position yourself for success and maximize your profits as an Amazon seller.
Looking for expert advice on scaling your Amazon business? At Eforce Ventures, we offer tailored solutions to help Amazon sellers optimize their product selection, listings, and overall strategy to thrive in the eCommerce space. LinkedIn
